Pinterest for the Wedding Photographer
Oh Pinterest, how I love thee. Sometimes. All those pretty boxes lined up waiting for me to discover new ideas. It's a perfect way for me to lose two (okay, maybe four) hours of my life.
Are you leveraging Pinterest for your business? According to Adweek, 40 million people use Pinterest to plan their wedding with a total of 900 million wedding-related pins saved. Where are all those pins coming from? Shouldn't some of them be coming from your business?
For businesses looking to get more exposure for their wedding photography services, Pinterest is a powerful tool that shouldn't ignored. With over 200 million monthly active users and a huge potential audience, Pinterest offers wedding photographers a great way to reach dream clients and showcase their work. Businesses can use Pinterest to drive traffic to their website or blog, increase brand awareness, and connect with potential clients.
It’s important to make sure your boards are well-planned and feature your best work in order to attract attention. Include keywords in your descriptions so that you can target specific audiences who are searching for photographers near them.
Determine the type of content you want to post on Pinterest.
As a wedding photographer, it is important to decide what type of content will be the most engaging and helpful to potential clients. Some ideas include showcasing your own work, providing inspiration for brides-to-be, and including tips on how to shoot weddings like a pro. It is also important to consider optimizing pins for SEO and including relevant keywords in order to increase exposure. High-quality images are essential when posting on Pinterest, as users will typically scroll through the site quickly. Finally, make sure that all your pins are properly sized so they look great when viewed on a desktop or phone screen.
Consider your design and how you can make your pins stand out.
When creating pins for your wedding photography business, be sure to keep your target audience in mind. It's important to create pins that are visually appealing and will stand out in the Pinterest feed. Use high-quality images that are visually appealing, and make sure to include keywords in your pin descriptions so that users can find your content easily. Creating pins with value is also a key factor – offer customers something they can't find anywhere else on the internet. By following these tips, you'll have a successful Pinterest account for your wedding photography business!
Optimize your pins for search engines so that people can find your content easily.
Pinterest is a great resource for wedding photographers because it allows you to share creative ideas and photos with your followers. To optimize your pins for search engines, make sure to include keywords in your content title, description, and pin imagery. You can use Pinterest to drive traffic back to your website or blog. Although many business owners are still not taking advantage of this powerful Pinterest toolkit, there are plenty of ways to do so! For example:
1) Create board themed around a particular topic that interests visitors on your website. One of my most popular pins is a gorgeous wedding cake with Lilo & Stitch. I pinned this to a board simply titled Elopement Cakes and it took off from there.
2) Use pins related to products or services that you offer. Engagements, weddings, boudoir
3) Create pins featuring images from past weddings.
4) Use seasonal content – springboards into summer bridal shoots etc.
5) How to's? So popular! Use your knowledge, share your wisdom!
Getting started with Pinterest marketing is easy - just follow these tips for creating successful pins!
Tips for creating successful pins:
- Use keyword-rich titles and descriptions
- Include images that illustrate the topic of your pin
- Keep things fresh by constantly updating your pin content
Use rich Pins to add extra information and media to your pins.
Rich pins are pins that offer more information and media than regular pins. They can be used by wedding photographers to add extra context or detail to images, as well as provide a place to store additional media or information. Rich pins also allow for quick access to important information and graphics, making them an invaluable tool for wedding photographers.
Wedding photographers can use rich pins to supplement their images with relevant details or background information. This can help give viewers a better understanding of the image and make it easier for people to find what they’re looking for. Additional media like photos, videos, or quotes can be added directly to rich pins, providing even more context and helping Wedding Photographers stand out from the competition.
Creating rich pins is simple – just open up your pinned item in Pinterest, click on the three dots in the top right corner of the pin, and select “pin as rich post” from the menu that appears. You can then fill out all of the same details you would when creating a regular pin, including description, tags, and links – only now you have room to include extra content!
Why bother using rich pins? Well aside from giving your images some extra oomph (sorry couldn’t resist), using them may actually encourage people who see your pin to visit your profile page and learn more about you and your work. Plus who doesn’t love getting goodies in their mailbox every once in a while? ;)
Leverage Pinterest Lens to find visually similar images and ideas for your own pins
Use Pinterest Lens to find visually similar images and ideas for your own pins.
When you're creating pins, be sure to use Pinterest's powerful search function to seek out photos that are similar in style or content. For example, if you're looking for a wedding photo that features a vintage-inspired backdrop, try searching for "vintage wedding backdrop" using Pinterest's Lens feature. This will help you identify photos with the same style and theme as what you're hoping to create, making it easier to find the right image quickly.
Understand how Pinterest search works and how to optimize your pins for maximum visibility.
Once you've found an image or idea that you want to share on Pinterest, be sure to include relevant keywords in the title of your pin so that it can be more easily discovered by potential followers. For instance, if you're featuring a DIY project involving flowers, add "flower tutorial" as one of the keywords in your title so that viewers who are looking specifically for DIY flower projects will have an easy time finding your pin on the main page of Pinterest (as well as other related pins).
Utilize hashtags to make your pins more discoverable. Another way to make sure that your pin is easily found by users is by including relevant hashtags in the description area of your pin. For example, if you're planning a wedding featuring colorful balloons and ribbons, adding "#weddingballoons #ribbonparty" into the description might help people find and follow along with your creative ideas!
Create original content that is share-worthy and engaging.
Ultimately, whether or not someone follows along with your pins depends largely on their interests – which means it's important not only to provide quality images but also to write compelling descriptions that will capture readers' attention (and encourage them to click through from thumbnail view into full-screen view). Try incorporating fun facts about the topic being covered (or personal anecdotes), writing in a catchy prose style, or even incorporating some visual aids into your posts if they'll help illustrate points better than words alone can do!